Yash Raj Films and Google are set to co-host an AI filmmaking workshop in Mumbai on August 4 at YRF Studios, the production house announced on Thursday.
The session will explore the evolving role of artificial intelligence in cinema, while providing hands-on training for Flow, Google’s AI creative studio. Participants will learn how to integrate AI tools into existing production workflows, ensuring filmmakers retain creative control over their craft.
The makers are inviting creative professionals from across India to participate in the session exploring the intersection of tech and storytelling.
“Every generation of filmmakers inherits new tools, and every generation has to decide whether the tool serves the story or starts dictating it,” said Akshaye Widhani, CEO, Yash Raj Films. “We’re choosing to have that conversation early and on our terms, in the room with the people building this technology. This session is about giving our filmmakers and creative teams the judgment to use AI deliberately, so that craft stays firmly in human hands, and the camera, the actor, and the story remain where they’ve always belonged - at the centre.”
Beyond the hands-on masterclass, Google and YRF hope the workshop serves as a launchpad for ongoing dialogue with India’s leading storytellers The session includes networking opportunities with Google’s core AI engineering and product teams, alongside optional deep-dive modules for filmmakers ready to apply Flow to active workflows.
“We are already seeing incredible momentum with Google Flow in India. Through this workshop, we’re excited to bring our AI creative studio to even more creators across the country – and see how these legendary storytellers use the technology to challenge boundaries of artistic expression,” said Dr. Arathi Sethumadhavan, Director, User Experience Research, Technology & Society.
On the production front, Yash Raj Films recently released Alpha, a spy actioner fronted by Alia Bhatt and Sharvari. Their next offering is the Ayushmann Khurrana-led Mupapa, described a genre-bending theatrical film.