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Archana explains that the audience for such movies is mainly college kids, who she describes as the most curious of the lot. IT sector workers, who come either after work or for dates, also make up a large chunk of the audience. But it is when the families and female audiences walk into theaters that a film truly transforms into a blockbuster. That, according to her, is when you witness "absolute magic at the box-office."
Having spent 20 years in the industry, the producer reveals she has often been asked why, as a female producer, she hasn't worked on a female centric film. "This is a girl empowerment film. There are lots of things in society that worry me constantly. I felt that this is something, if it works, will touch a lot of hearts," she says about Blast as she thinks back to some of her previous projects such as Bigil (2019) or Dragon (2025), which had strong female leads, but still revolved around a man's perspective.
The producer then draws a parallel between the role of Arjun's character, a Karate master in the movie, and her own father, who, she shares, inspired her to fight her own battles. She says,"When you have a father who brings up a strong daughter, life becomes very easy; I felt that if that daughter was also taught to stand up for society, how would that society be? That was the one-liner of Blast."
The full interview will drop soon on The Hollywood Reporter India's YouTube channel.