Exclusive | Yash’s 'Toxic' Signs Massive Distribution Deal In Tamil
The Tamil language rights has picked up for ₹63 crore advance on a commission basis. 'Toxic: A Fairytale for Grown Ups' has been simultaneously shot in Kannada and English.
In a landmark deal for the Tamil Nadu trade, Yash’s Toxic: A Fairy Tale for Grown Ups, has been signed for a huge deal value of₹63 crore advance on a commission basis, marking one of the most significant distribution deals in the territory in recent years. Unlike one single distributor taking over the rights like in other territories, the model in Tamil would see a network of multiple distributors executing the film’s rollout. This is expected to not only increase the film’s reach but also help manage the massive expectations that the Yash-starrer comes along with.
The division is such that the Chennai City territory will be handled by Think Studios under Swarup Reddy, while the Chengalpet area will be distributed by White Nights, led by Trident Ravi. The Coimbatore, North and South Arcot, Tirunelveli, and Kanyakumari territories will be overseen by S Picture Srinivasan. Key circuits of Madurai and Ramanad, Trichy and Thanjavur, and Salem will be managed by 5 Star Senthil. This strategy is expected to secure showcasing that spans both single screens and multiplex chains statewide. The success of Yash’s previous release K.G.F: Chapter 2 has been attributed to the scale of this new deal in Tamil Nadu. With the ₹63 crore advance deal, Toxic is expected to take a massive opening across the state during release.
Expressing their interest in the collaboration, the team of Tamil Nadu distribution partners says, “Toxic is one of the most anticipated Indian films in recent times, and the love it already has in Tamil Nadu is incredible. The way audiences here have embraced Yash over the years is truly special. We are thrilled to come on board as distribution partners for a film of this scale and ambition.”
On Monday, THR India had exclusively reported that Toxic’s Kerala rights had been picked up by E4 Entertainment for a huge price. E4 Entertainment is a popular production firm behind hits like Ezra, Godha, Por Thozhil, Guruvayoor Ambalanadayil and more in Malayalam, and the amount remains undisclosed by them. The upcoming film is directed by Geetu Mohandas, who had last directed Mothoon with Nivin Pauly and Roshan Mathew in the lead. Rajeev Ravi, the cinematographer of Toxic, has directed five films in Malayalam too, starring Dulquer Salman, Fahadh Faasil, Asif Ali and Nivin Pauly. E4 Entertainment have also distributed blockbusters like Pushpa 2, Animal, Leo, and Avatar.
In the North, Anil Thadani’s AA Films has reunited with Yash, while in the Telugu states, Sri Venkateswara Creations (SVC), led by Dil Raju, will steer the film. On Sunday, we reported that the film had sealed another major deal. Zee Music Company has boarded the film in a landmark music rights acquisition, among the label’s most significant in recent years. The film’s music will feature a high-impact, multi-composer soundtrack with composers such as Ravi Basrur, Vishal Mishra, and Tanishk Bagchi bringing together diverse musical styles. While Mishra has composed four songs, Bagchi contributes one track co-composed with Arslan Nizami and Faheem Abdullah (of Saiyaara fame), and Basrur delivers one song along with the film’s background score.
Produced by KVN Productions and Monster Mind Creations, the film is written by Yash and Geetu Mohandas, who has also directed it. According to the makers, the album will aim to blend "emotion, mass energy, and cinematic scale". The film has signed a record-breaking deal for its Telugu dub too. Headed by veteran producer Dil Raju, SVC acquired the Andhra Pradesh and Telangana distribution rights for ₹120 crore on an advance commission basis, making it the biggest-ever acquisition for a non-Telugu origin film in the region. The film also secured a ₹105 crore overseas advance for its Indian-language editions, marking one of the biggest pre-release international deals for an Indian film. Also starring Nayanthara, Kiara Advani, Huma Qureshi, Rukmini Vasanth, and Tara Sutaria, Toxic has been shot in Kannada and English, with dubbed versions across Hindi, Tamil, Telugu, Malayalam, and other languages. The film is scheduled to hit theatres on March 19, when it will clash with Ranveer Singh-led Dhurandhar 2.