‘Laalo – Krishna Sada Sahaayate’: Director Ankit Sakhiya Says the Hindi Release is About Reach, Not Numbers

After a film takes off, the next question is almost always the same. What about the numbers? What about the pressure? What about living up to the last success?

But for director Ankit Sakhiya, the conversation around Laalo – Krishna Sada Sahaayate has already moved on.

Asked by THR India whether he was nervous about the film’s Hindi release, Sakhiya didn’t hesitate. “No nervousness,” he said. If one insists on talking in figures, he acknowledged that the Gujarati version of the film has already crossed ₹120 crore. But he was quick to steer the discussion away from box-office arithmetic. For him, the Hindi release is not about proving anything—it is about reach.

“This is not just about showing figures, this is about getting the message to people,” he said. The film’s spiritual core, he insisted, is not bound to a single region or audience. “Krishna doesn’t belong to us alone. He belongs to the whole world,” Sakhiya said, adding that even someone “on Mars” could recognise what the story is about.

That shift in thinking, Sakhiya suggested, has changed the team’s sense of responsibility. They never imagined the film would grow this big. Now, the focus is no longer on labels like hit or flop, but on how far the film can travel. “Our only aim is that people watch the film,” he said.

He described it as moving beyond the industry’s favourite binary. “We’ve moved beyond hit-flop now. The film has already become a hit,” Sakhiya said. What comes next is an invitation rather than a target. “Watch it, celebrate, talk about it,” he said, summing up the spirit of the release with a line that felt like a direct appeal to audiences: “Krishna came to meet you. Now you come meet Krishna.”

The Hindi release, he explained, is only the first step. The plan is to expand the film into multiple Indian languages—Tamil, Telugu, Malayalam, and more—before gradually taking it beyond India. Japan and China, he said, are part of the long view, markets where audiences might recognise the film for what it represents. “So people can say, look, this is an Indian film.”

For Sakhiya, the goal is not to chase milestones. It is to carry Laalo – Krishna Sada Sahaayate forward—one new audience at a time.