'Nagabandham' Team Launches Anantha Padmanabha Swamy Ratha Yatra Ahead of Film's Release

The makers of Nagabandham have launched a nationwide Anantha Padmanabha Swamy Ratha Yatra as part of the promotional campaign for the upcoming film. The initiative was flagged off in Hyderabad on Sunday, where the team also unveiled a large idol of Anantha Padmanabha Swamy that will travel across multiple cities in India.

Directed and written by Abhishek Nama and headlined by Virat Karrna, Nagabandham is said to be a fantasy adventure centred on mythology and heritage. According to the makers, the yatra aims to connect the film's central themes with audiences across the country.

The travelling procession will feature the idol mounted on a specially designed chariot and is expected to visit several locations over the coming weeks. Members of the film's cast and crew attended the launch event, where prayers were offered before the chariot began its journey.

The film draws inspiration from stories surrounding hidden treasures and ancient legends. While details of the plot remain under wraps, the makers have previously indicated that the narrative combines elements of mythology, history and adventure.

Produced by Kishore Annapureddy and Nishitha Nagireddy under the banners of NIK Studios and Abhishek Pictures, the film stars Virat Karrna in the lead, along with Rishabh Sawhney, Nabha Natesh, Ishwarya Menon, Mahesh Manjrekar and Jagapathi Babu. The film’s music has been composed by Junaid Kumar and Abhe, and is presented by Lakshmi Ira and Devansh Nama, with Zee Studios set to distribute the Hindi version. 

Following Peddha Kapu 1, directed by Srikanth Addala, this will be Karrna’s second Telugu release. The film also marks Rishabh Sawhney's first major Telugu project. Sawhney was last seen in Fighter (2024).  After Devil (2023), this film is director Abhishek Nama’s second directorial venture.

The makers have announced that Nagabandham is scheduled for a worldwide theatrical release on July 3.