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From studios to living rooms, Sonos is inspiring a generation of artists to reconnect with sound that feels personal, honest, and true to its intent.
This article is in collaboration with Sonos.
In India, music isn’t just heard, it's celebrated. It drifts through festivals, morning rituals, and long car rides, shaping moments that become memories. It connects generations and carries stories that travel far beyond boundaries. This deep relationship is what the sound experience company Sonos hopes to honour, by reminding listeners what it means to truly listen.
For more than two decades, Sonos has shaped how the world experiences sound. Its multi-room wireless technology transformed the way people play and share music at home, making it possible for every room to have its own rhythm or come together in harmony. Each product, from the Era 300 speaker to the Arc Ultra soundbar and Ace headphones, is designed with the purpose to deliver sound exactly as the artist intended.
That idea came to life through Sonos Sound Suites, the brand’s debut campaign in India - an immersive listening experience blending tradition, design and modern sound . Hosted at Soho House Mumbai, the experience brought together sitar maestro Purbayan Chatterjee and jazz pianist-composer Merlyn D’Souza for a performance that blended Indian classical music with jazz’s soulful spontaneity. Guests later entered the Sonos Listening Room to experience the Era 300 and Sub 4, discovering how spatial audio can make music feel textured, layered, and deeply alive.

Sonos collaborates with some of the world’s most respected producers, engineers, and mixers to ensure that every product reflects both precision and emotion. “We’re not just engineering hardware; we’re engineering honesty,” says Harry Jones, Sound Experience Engineer at Sonos. “Every Sonos product exists to give listeners the most authentic version of what the artist created.”
Beyond its technology, Sonos is building a creative community that views sound as inspiration. It features artists, musicians, and photographers who see listening as an essential part of their process. Each of them brings a personal perspective on how great sound can change the way we create and connect.
For Kavya Trehan, singer-songwriter and actor, the difference lies in detail. “When music is reproduced with depth and precision, you can actually hear the textures, the breath in a voice, the timbre of an instrument, the resonance of a room,” she says. “Those details hold cultural identity. Sonos allows people to experience those nuances without losing their essence.”

Nishant Mittal, vinyl archivist and founder of Digging in India, sees listening as an act of respect. “When you dig through records and find something that moves you, those songs deserve to be heard on a system that does justice to them. Great sound keeps the music alive, exactly as it was meant to be.”
Photographer Maroof Umar, known for his portraits of Awadhi life, finds his visual rhythm in what he hears. “The fidelity of sound changes the emotional temperature of what I create. A melody can transform an image. The more I listen, the more I begin to see.”
Together, these artists represent a generation that treats sound as a foundation to storytelling, creativity, and emotion. Through collaborations with global sound creators like Giles Martin, Sonos continues to blend artistry with innovation, shaping the way we experience music today.
In a country where music is woven into daily life, Sonos is encouraging people to listen with intention and to experience sound not as noise, but as memory, connection, and feeling.