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Sony LIV, Birla Studios and Applause Entertainment have begun production on Scam 2010, directed by Hansal Mehta. The makers of the series dropped Siddharth Bodke's first look from the show, which is based on the book “Sahara: the Untold Story” by Tamal Bandyopadhyay, and will explore the life of businessman Subrata Roy of the Sahara India Pariwar.
Speaking about the series, Mehta, in a press note, said, “Scam 2010 is a story about ambition, influence and the arrogance that follows both. It looks at how one of India’s largest business empires was built on belief — and what happened when that belief ran out. It tells the fascinating story of the rise of an empire and the man who mistook it for invincibility.”
Deepak Segal, Chief Content Officer, Applause Entertainment, spoke about the legacy of the Scam franchise. “Scam has become much more than a franchise for us. The success of Scam comes with a lot of responsibility, as we are extremely conscious of the expectations that people have from us. Scam 1992 arrived at a time when the Indian streaming ecosystem was still finding its voice and went on to become one of the most loved and culturally resonant series to emerge from India," he said.
The success of Scam 1992 gave them the confidence to build an anthology around a simple but powerful idea. "India’s history is full of extraordinary stories where ambition, money, power and human nature collide. With Scam 2010, we are taking that ambition even further. What makes this season particularly exciting is having Hansal Mehta return to direct. Hansal has been integral to the DNA of Scam from the beginning, and his ability to transform complex real-life events into intimate, gripping human stories is one of the reasons the franchise has resonated so deeply.”
Siddharth Bodke spoke of the complexity of his character in the show. "His passion, power, flaws, rise and eventual downfall make him an incredibly fascinating character to portray. The experience has been nothing short of thrilling for me, and I have relished the opportunity to play such a layered character under the guidance of someone like Hansal Mehta.”