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At the helm of the 'My Little Secret' campaign were six standout women representing the various facets of the global entertainment industry: Tems, Danielle Marsh, Ashley Graham, Marisa Abela, Ariana DeBose and Sunday Rose Kidman
The tranquil setting of the Shogunzuka Seiryuden temple overlooking the city of Kyoto provided a beautiful canvas for luxury watchmaker OMEGA to unveil their new ‘My Little Secret’ campaign to launch the new collection, Aqua Terra 30mm, through six notable women. The collection responds to today’s demand for versatile ready to wear watches.
Raynald Aeschlimann, President and CEO of OMEGA, welcomed the audience, elaborating why the company picked Kyoto to host the sundowner at, “I feel the right vibrations here in Kyoto—it’s a place where craftsmanship and femininity are celebrated in a very special way.”
Earlier in the day, guests around the world were given the opportunity to experience the intimate artistry and quiet luxury of Kyoto through culture experiences. They took part in traditional experiences such as the Japanese tea ceremony, calligraphy, artisanal sweet-making, and a moving performance by a maiko—the apprentice geisha. Each element, from the precision of the calligraphy to the quiet intensity of the maiko’s art, echoed the meticulous craftsmanship and luxury that define OMEGA timepieces.
“The most beautiful part of the watch is the one you cannot immediately see," says Raynald Aeschlimann, President and CEO of OMEGA. "Our new calibres represent OMEGA's highest expression of precision engineering, hidden within yet defining the watch's essence.”

At the helm of the 'My Little Secret' campaign were six standout women representing the various facets of the global entertainment industry including model Ashley Graham, K-pop rising star Danielle Marsh, Grammy-winning singer Tems, Oscar-winning actor Ariana DeBose, BAFTA-winning actor Marisa Abela, and Sunday Rose Kidman, the 16-year old daughter of Nicole Kidman.
Sunday Rose Kidman joins her mother Nicole Kidman as the new face of OMEGA’s ‘My Little Secret’ campaign. “For me, a watch doesn’t just tell the time—it’s an important accessory when creating an outfit. It’s a piece of jewellery I love to have on my wrist. As someone who doesn’t wear large watches, [the new Aqua Terra] is light and delicate. This is what I love most about it.”
The international gathering also welcomed notable talents from around the world, including the OMEGA Friends of the Brand, Karla Souza and Aislinn Derbez of Mexico and Yuriko Yoshitaka from Japan, as well as the actresses Orm Kornnaphat from Thailand, Maria Pedraza of Spain, Yara Shahidi from the USA, Italian TV presenter Melissa Satta and the German content creator, Lena Mantler.
In a campaign first, OMEGA captured a moment of personal revelation where the new Aqua Terra 30mm became a secret worth sharing.