The Bicester Collection: Europe’s Villages of Style, Flavor, and Discovery
From London to Paris, Dublin to Barcelona, 12 destinations redefine shopping as an art of living—where fashion mingles with food, culture, and wellbeing.
There are shopping trips, and then there are journeys that feel like stories unfolding. At The Bicester Collection, every detail—every boutique, every table you sit down at, every art installation tucked between avenues—is part of a carefully curated experience.
More than retail, the Villages are cultural crossroads: open-air destinations that blend luxury fashion with gastronomy, artistry, wellness, and regional identity. Positioned within an hour of Europe’s great cities, these destinations invite travellers to linger, not rush—transforming shopping into immersion.
Bicester Village, Oxfordshire – Thirty Years Young
As the founding Village, Bicester Village is both heritage and innovation. Just 46 minutes from London Marylebone, it has grown into one of the world’s most celebrated retail landmarks, now home to more than 150 boutiques. Recent arrivals such as Farm Rio, Frame, Augustinus Bader, Charlotte Tilbury, Creed, On Running, Marfa Stance and Zimmerman expand an already diverse mix of British icons and international maisons.
2025 marks Bicester Village’s 30th anniversary and the fifth year of its partnership with Smart Works, the UK charity dedicated to empowering women by helping them into employment. This milestone is celebrated with The Village Attic, open from 23 October to 20 November- it is a space where fashion meets purpose. Presented by DO GOOD, the pop-up brings together a curated selection of vintage designer ready-to-wear, jewellery, shoes, bags, and more from brands including Hayley Menzies and Anna Sui, handpicked by Bay Garnett, the trailblazing champion of thrift chic.
The Village’s dining scene adds yet another layer of discovery. The much-anticipated Brilliant Punjabi kiosk by acclaimed chef Dipna Anand introduces a vibrant taste of India to Oxfordshire, celebrating authentic flavours, colour, and community spirit. It joins an array of international favourites across the Village’s restaurants. Recent openings also include the iconic British institution Fortnum & Mason, renowned for its signature tea blends, biscuits, preserves, and sweet treats. For those seeking the perfect gift, a curated selection of Fortnum’s hampers will be available, alongside an exclusive Fortnum’s x Bicester Village gift box.
Equally, the boutiques tell stories beyond fashion. Barbour, with three Royal Warrants, remains a symbol of British heritage. Monica Vinader, the female-founded jewellery house, pioneers sustainability with 100% recycled materials and lifetime repairs. Bamford, born of Daylesford Organic, champions mindful living through ethically crafted clothing, homeware, and natural skincare.
Wellness too takes centre stage. As part of its anniversary programme, Bicester Village is embracing experiences that merge gastronomy, creativity, and mindful practice—cementing its role not just as a shopping destination but as an authority on cultural travel.
La Vallée Village, Paris – French Precision
Just outside Paris, La Vallée Village distils French elegance into a seamless blend of maisons and international brands. This season, it deepens its cultural footprint with a Michelin-starred dining collaboration by Christian Le Squer, weaving Breton heritage into Parisian finesse.
Local craft shines through brands like Figaret, celebrated since 1968 for its precision shirting, FROM FUTURE with its sustainable cashmere and silk essentials, and J.M. Weston, where over 170 artisans continue the legacy of French luxury footwear.
And guess what? In light of its 25th Anniversary this year, hospitality at the Village just got more elevated with the extension of the exclusive VIP shopping suites, making it a Parisian shopping experience like no other.
Kildare Village, Dublin – Ireland’s Creative Canvas
Ireland’s artistic spirit is woven into every lane of Kildare Village. Beyond its boutiques, it doubles as the country’s largest outdoor sculpture park and an evolving gallery. The Artist in Residence programme allows guests to watch painters, sculptors, and illustrators at work, transforming passive viewing into live engagement.
The boutiques themselves reflect Ireland’s modern design identity: Avoca, Ireland’s oldest working woollen mill; Louise Kennedy, one of the nation’s most successful fashion designers; Pestle & Mortar, skincare rooted in Indian natural healing; and Sculpted by Aimee, a cruelty-free brand blending beauty and science.
The Village is also home to contemporary labels like Sinead Keary and heritage houses such as Kilkenny Design, each connecting visitors more deeply with Irish craft.
Fidenza Village, Emilia-Romagna – Fashion at the Table
In Italy’s food capital, Fidenza Village proves fashion and gastronomy are inseparable. This season, the spotlight is on Parmigiano Reggiano, celebrated with Michelin-starred dinners, guided tastings, and bespoke restaurant menus.
Luxury here has a distinctly Italian accent: with finely crafted accessories, artisanal footwear, and the very best of Italian fashion. Every boutique is a chapter in Italy’s ongoing story of artistry and reinvention.
Ingolstadt Village, Munich – Bavarian Spirit in Motion
Just an hour north of Munich, Ingolstadt Village is the ultimate stopover for anyone in town for Oktoberfest, offering a seamless blend of tradition and modern Bavarian flair. Discover heritage icons like Lodenfrey and Aigner, alongside bold new voices like COCO VERO, which is reimagining the Dirndl for a new generation. The Village is a living expression of Bavarian style—rooted in history, yet constantly evolving.
Dynamic experiences keep the energy alive: from Under Armour’s rooftop CrossFit & Nutrition sessions to Members Week highlights like personalised gingerbread-making with local artisans. Here, shopping transforms into celebration—where fashion, wellness, and craft converge in true Bavarian spirit.
Wertheim Village, Frankfurt – Holistic Living
Wertheim Village showcases fashion through brands such as Braun Büffel, FALKE, and Steiff, yet its appeal extends well beyond style. Wellness-driven experiences bring fresh dimension—from a TRINITII matcha masterclass to the Love All Dinner by Lacoste, where sport meets cuisine, and a Skinsdiamond panel exploring science, skincare, and sustainability. Together, these activations cultivate a vibrant cultural ecosystem, seamlessly aligning fashion with mindful living.
La Roca Village, Barcelona – Catalan Rhythm
Just outside Barcelona, La Roca Village blends urban flair with countryside calm. This autumn, the Village shines a spotlight on Lleida, celebrating its culture through gastronomy, art, and wine: from Aitona Gourmet tastings and a bespoke Raimat cuvée to exhibitions by illustrator Lara Costafreda and photographer Toni Prim.
The boutiques capture Spain’s restless creativity: Nude Project, born in a dorm room; TwoJeys, reinventing men’s jewellery with Californian spirit; Ecoalf, pioneering recycled fashion; and Etnia, designing eyewear inspired by Catalan art.
This season’s autumn fashion edit curates the ultimate back-to-work wardrobe, ensuring versatility from desk to dinner. Rooted in homegrown talent, La Roca Village brings a distinctly Spanish character to every visit.
Las Rozas Village, Madrid – Craftsmanship & Connection
Celebrating its 25th anniversary, Las Rozas Village dedicates the year to craftsmanship through its Mano a Mano programme, where guests can watch artisans weaving, sculpting, and creating in real time—keeping traditional skills alive.
Yet the Village experience extends well beyond shopping. For fitness enthusiasts, highlights include Scope Pilates sessions on the terrace of The Apartment, blending wellness with indulgence, while Día de Muertos workshops bring Mexico’s rich rituals of remembrance to Spain.
The boutiques further define Spanish style: Adolfo Domínguez’s refined elegance, Scalpers’ rebellious tailoring, Purificación García’s understated sophistication, TOUS’s accessible jewellery, and Bimba y Lola’s bold playfulness. Together, they map the evolving landscape of Spain’s sartorial identity.
Maasmechelen Village, Belgium – Mindful Indulgence
In Belgium, Maasmechelen Village merges indulgence with wellbeing. Highlights include a Michelin-starred waffle food truck by Roger van Damme, wellness collaborations with Elaisa Energetic, and spa experiences with Hotel La Butte aux Bois. Fashion here spans playful Essentiel Antwerp, lifestyle-driven River Woods, and size-inclusive Xandres, connecting guests with Belgium’s contemporary design voice.
A European Network of Stories
Across its nine European Villages, The Bicester Collection offers more than exceptional value—it offers connection. Each destination elevates local brands alongside international icons, ensuring visitors encounter not only global luxury but also the creative voices shaping each nation’s style.
From sipping a bespoke Spanish cuvée in Barcelona, to browsing Irish craft in Kildare Village, to tasting aged Parmigiano in Fidenza Village or trying on a reimagined Dirndl in Bavaria, the Villages invite guests to slow down, savour, and discover.
This is shopping redefined—not as a transaction, but as a journey.
Plan your visit at www.thebicestercollection.com and step into a world where fashion, culture, and wellbeing meet.