Prime Video India has signed a multi-year deal with South Korean entertainment giant CJ ENM to bring more than 100 Korean titles to Indian audiences over two years. The slate includes 26 new shows such as The Legend of Kitchen Soldier, My Bias, My Boss and Yumi’s Cells, with English subtitles and Hindi, Tamil and Telugu dubs, underscoring Prime Video’s push for borderless entertainment.
Prime Video India and CJ ENM, South Korean's largest entertainment studio, on Monday signed a multi-year contract to bring over 100 Korean shows to India.
The contract will give Prime Video subscribers access to a wide slate of shows, including 26 new titles from CJ ENM, featuring worldwide hits such as The Legend of Kitchen Soldier, My Bias, My Boss and Yumi's Cell Season 3, that topped streaming charts in 81 countries, including the Brazil, France, USA and the UAE, and more that will be released over a period of two years.
Spanning 100+ titles over two years, the streamer said the deal emphasises Prime Video’s commitment to ensuring borderless entertainment by creating a channel between Korean content and its audience in India.
The new and upcoming titles also include Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW and Yumi's Cells seasons one and two, among others. Under the deal, all shows will feature subtitles in English and dubbing in Hindi, Tamil, and Telugu.
Calling the popularity of Korean content remarkable across their markets, Shilangi Mukherji, Director and Head, SVOD business, Prime Video India, said, "Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K-content wave that continues to gain momentum year on year. By bringing a curated slate of premium Korean titles to Prime Video, we’re doubling down on our commitment to making the most innovative and captivating stories from Korea accessible to audiences in India.”
Manish Menghani, director and head of content licensing, Prime Video, India, also voiced his thoughts on the deal, sharing that, "The continued success of our global content deal with CJ ENM is a testament to this growing demand. For us, this deal is not only the natural step forward, backed by customer preferences, but also a reflection of commitment to making Prime Video India the go-to destination for the best international content.”
The multi-year deal not only marks an extension of the existing global deal between Prime Video India and CJ ENM, but also strengthens their association and signifies the growing influence of and fandom around K-content in India.
Jangho Seo, EVP of Platform Division at CJ ENM, also expressed his enthusiasm about this venture, stating that the partnership reflects their ongoing commitment to "expand the global reach" of Korean storytelling. "We look forward to connecting more deeply with Indian audiences and sharing the richness and emotional depth of K-dramas with viewers across the region," Seo added.