AI generated summary, newsroom reviewed
What did India watch on streaming platforms during the first half of the year? Media consulting and audience research firm Ormax Media has provided the definitive answer with the release of The India OTT Watchlist: An Ormax StreamView Report, offering a comprehensive overview of the country's streaming habits from January to June.
Leading the charge is Samay Raina’s India’s Got Latent Season 2, which premiered just last month featuring a high-profile appearance by Alia Bhatt and Sharvari promoting YRF's Alpha. The breakout digital property has already outpaced industry juggernauts in raw viewership, including major cinematic franchise titles like Dhurandhar.
The report evaluates the lifetime viewership of all streaming properties launched during the first half of 2026. For shows that debuted within this period but have not yet concluded their broadcast cycles, Ormax applied a projected viewership model, under which India’s Got Latent Season 2 firmly leads the pack.
The Ormax StreamView (OSV) framework calculates viewership metrics through weekly primary research conducted across diverse Indian demographics and linguistic regions, subsequently projected onto the broader domestic OTT universe. The weekly sample size — drawn from over 3,000 respondents — uses a strategic mix of online surveys and a dedicated audience panel tailored to OSV. Data projections are anchored against the universe sizing established in the firm's annual Ormax OTT Audience Report 2025.
Reported in millions, these unique viewership estimates track the exact number of individuals who engaged with a property for a minimum of 30 minutes. The metric does not reflect the total number of individual OTT accounts used, but rather the actual unduplicated viewer count, with each viewer tracked only once across multiple weeks. Furthermore, the data accounts for cumulative viewership across all language iterations, factoring in regional dubbed audio feeds.
Raina’s India’s Got Latent Season 2 — which premiered across both Netflix and YouTube — clinched the number one spot on the charts with an estimated 38.5 million viewers. The report notes that this figure represents a projected lifetime viewership calculated across a 10-episode arc, meaning the final cumulative audience size may vary once the season concludes.
Ranking next on the watchlist is Aditya Dhar’s Dhurandhar: Part 1. Following its theatrical release last December, the actioner made its digital debut on Netflix earlier this year, clocking an impressive 35.2 million viewers. Its swiftly released sequel, Dhurandhar: The Revenge, also secured a top spot on the charts, drawing 27.8 million viewers.
Together, the two titles comfortably dominate the Hindi feature film segment, with the Netflix original Tere Ishk Mein securing the third spot with 12 million viewers.
In the scripted fiction streaming space, Naseeruddin Shah and Jim Sarbh’s critically acclaimed Amazon MX Player series, Made in India: A Titan Story, leads the narrative domain with 17.8 million viewers. It is followed closely by Chiraiya on JioHotstar, which pulled in 16.3 million viewers.
Meanwhile, in the non-Hindi feature segment, Prabhas’ horror-comedy The Raja Saab dominates the regional direct-to-streaming charts, capturing an estimated 17.5 million viewers.