Aishwarya Rai and Abhishek Bachchan Move Delhi High Court to Protect Personality Rights

The Bollywood couple allege misuse of their names and images by rogue websites; the pleas highlight a growing trend of celebrities seeking legal safeguards against impersonation and deepfakes.

Team THR India
By Team THR India
LAST UPDATED: SEP 12, 2025, 12:40 IST|5 min read
Aishwarya Rai and Abhishek Bachchan
Aishwarya Rai and Abhishek Bachchan

Bollywood actors Aishwarya Rai Bachchan and Abhishek Bachchan have both approached the Delhi High Court this week, filing separate petitions to safeguard their personality rights against unauthorised commercial exploitation and online impersonation.

Aishwarya Rai’s plea, filed against aishwaryaworld.com and other infringers, argued that rogue platforms were using her name, likeness and fabricated images without consent, in what her counsel described as a “direct assault” on her dignity. Senior advocate Sandeep Sethi told the court that the website falsely claimed to be her “only authorised and official” platform, published personal information, and sold merchandise such as mugs and T-shirts priced as high as ₹3,100 featuring her image.

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Her legal team further submitted evidence of her likeness being misused in fraudulent financial schemes, including a so-called “wealth fund” that circulated letters falsely naming her as chairperson. More disturbingly, the petition highlighted the proliferation of morphed and AI-generated pornographic content and fabricated chat screenshots, which Rai’s lawyers said amounted to defamation and harassment.

Justice Tejas Karia adjourned the matter till January but indicated that interim injunctions would be granted against the infringers. He noted that orders would be passed against 151 specific URLs as well as broader injunctions against other identified offenders. Rai’s petition also sought “John Doe” orders—allowing courts to restrain unknown future infringers.

A day later, Abhishek Bachchan filed a similar plea, targeting Bollywood Tee Shop and associated websites accused of selling unauthorised merchandise featuring his name and image. Represented by advocate Dhruv Anand, Bachchan sought takedown orders against infringing content and directions to intermediaries such as Google and YouTube to remove unlawful material.

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The couple’s actions add to a growing number of high-profile cases in which celebrities have turned to the courts to secure their identity rights. In recent years, the Delhi High Court has issued similar protections for Amitabh Bachchan, Anil Kapoor and Jackie Shroff, recognising personality rights as part of the fundamental right to dignity and privacy under Article 21 of the Constitution.

Legal experts note that while such measures are crucial in combating fraud, impersonation and deepfakes, they also raise questions about the balance between protecting celebrity identity and preserving space for mimicry, satire and creative expression.

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