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Order follows a petition by disability rights activist Rahul Bajaj highlighting the limited accessibility options available for the film 'Pushpa 2: The Rule'
The filmmaker seeks legal protection against the unauthorised use of his name, image and persona on merchandise, websites and social media
The court restrained unauthorised commercial use of the actor’s name, image and AI-generated content, directing intermediaries to take down infringing material
The Bollywood couple allege misuse of their names and images by rogue websites; the pleas highlight a growing trend of celebrities seeking legal safeguards against impersonation and deepfakes.
The film had earlier locked a September 5 release date.
Justice N. Anand Venkatesh will hear the case on Wednesday, June 4th.
