Anurag Kashyap slams Collective Artists Network Founder Vijay Subramaniam For Producing AI-Generated Film

Subramaniam is teaming up with Vikram Malhotra's Abundantia Entertainment to back 'Chiranjeevi Hanuman – The Eternal', billed as India’s first AI-generated, theatrically positioned feature film.

Team THR India
By Team THR India
LAST UPDATED: AUG 21, 2025, 15:35 IST|5 min read
Anurag Kashyap, Vijay Subramaniam
Anurag Kashyap, Vijay Subramaniam

Filmmaker Anurag Kashyap has criticised Vijay Subramaniam, founder and group CEO of Collective Artists Network, one of Bollywood's leading talent management firms, for producing an AI-generated film. As revealed in a recent announcement, Subramaniam is teaming up with Vikram Malhotra's Abundantia Entertainment to back Chiranjeevi Hanuman – The Eternal, billed as India’s first AI-generated, theatrically positioned feature film.

In a strongly-worded Instagram post, Kashyap questioned the move as it threatens the interests of artists and creators working in the Hindi film industry—many of them represented by Collective Artists Network.

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"Congratulations @vijaysubramaniam84 . Here is the man heading the @lifeatcollectiveartistsnetwork that represents artists, writer, directors , now producing a film made by AI," Kashyap wrote. "So much for looking after and representing the interests of creators."

The filmmaker, in typically outspoken fashion, slammed talent agencies for prioritising their commercial interests over the livelihood of actors and creators. He also exhorted the artistic community to speak up against Subramaniam's move or exit his agency.

"End of the day, all these agencies are only interested in making money off you and since they choose turkeys after turkeys for you and you’re not making enough for them , they are going all AI . Any actor or anyone who calls themselves artists and has a spine will be and should be either questioning him or leaving the agency since he has proved that he thinks you’re no match for his AI performance . This right here is the future for the spineless and cowardly so called artists in the Hindi Film industry. Well done Vijay Subramaniam. Shame is not enough on you. You should be in the gutter," Kashyap wrote.

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Created with AI, Chiranjeevi Hanuman – The Eternal will reimagine the story of the Hindu deity Hanuman. A team of over 50 engineers from Galleri5, the tech arm of Collective Artists Network, is developing the AI-driven production in collaboration with cultural scholars and literary experts.

The film is scheduled for a worldwide release on Hanuman Jayanti in 2026.

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