Emraan Hashmi on Playing an Intimacy Coordinator in 'The Ba***ds of Bollywood': “You've Got to Have a Sense of Humour About It”

From the ‘serial kisser’ tag to an intimacy coordinator cameo, Hashmi talks about turning his own stereotype into satire.

Team THR India
By Team THR India
LAST UPDATED: OCT 27, 2025, 14:23 IST|5 min read
VS--Netflix-TheBadsofBollywoodE3BarbaadMohabbat-14’24”-fotor-20251023144914
Emraan Hashmi in 'The Ba***ds of Bollywood'

There’s something fitting about Emraan Hashmi showing up in The Ba***ds of Bollywood as an intimacy coordinator. For an actor who spent years being labelled the “serial kisser” of Hindi cinema, it’s the kind of inside joke only he could pull off.

“If I hadn’t been okay with the image, I don’t think I would have juiced it out for almost 14 years of my career,” he says, almost laughing at the absurdity of it all. “It’s a bit of a gift to me. It’s a bit of a curse also. Gift in the sense that I was playing up with the image. Producers were raking in the money because that was what was pitched to the audience and the films were doing spectacularly well at the box office.”

You may also like

For years, that image worked, and gave him a place no one else quite occupied. But at some point, the same thing that made him stand out also began to trap him. “You start yearning for something more,” he says. “It started taking centre stage in films. In an extremely conservative society, back then, it became the focal point. Script, screenplay, acting, everything was second to, ‘oh, he has done it so many times in the film.’”

Hashmi’s cameo in The Ba***ds of Bollywood feels like a pot shot at that version of himself. “It was a bit of an irritant,” he admits. “But you gotta have a bit of sense of humour about it.”

He’s aware of the nostalgia the role stirred up too. “People saw a kind of vintage version of me,” he says. “But for me, it was like serving the same dish over and over again. I got bored myself. So I thought, let me try my hand at something else.”

You may also like

Hashmi will next be seen in Haq, opposite Yami Gautam. Directed by Suparn S Varma, the courtroom drama draws from the real-life Shah Bano case, exploring faith, gender and justice through the story of a woman’s legal battle for her rights. The film is slated to release on November 7, 2025. 


Latest News