Exclusive | UK’s Virtuoso Music Announces India Expansion, Plans Creator-First Revenue Model, Multi-Genre Slate

UK-based music company Virtuoso Music has announced its expansion into the Indian market, with plans spanning original music creation, rights management, artist development and distribution. The company said it will work with Indian artists, songwriters and producers to create and release music across multiple genres and languages, targeting both domestic and international audiences, while also managing catalogues and exploring opportunities for international licensing.

Virtuoso plans to introduce business models that give creators a share in the commercial performance of their work, designed to support long-term collaborations between artists and industry partners. The company is introducing creator-first structures aimed at better aligning the interests of creators and partners over time, with the belief that this approach encourages stronger creative relationships, longer-term investment in talent and a more sustainable foundation for artists and collaborators.

Speaking about the expansion, Sahaj Miya, Head of New Business and Music at Virtuoso Music, said, "India is one of the most exciting music markets in the world, with music talent that is genuinely world-class. The opportunity is extraordinary, and we are here to build something that matches it." Miya added that the company's priority would be fostering lasting relationships, noting, “We believe the future of the music ecosystem lies in ensuring that the people who create music have a genuine share in the success of their work. In India, we are focused on building long-term value for the artists and partners we work with.”

Beyond creation and rights, Virtuoso plans to invest in marketing and release infrastructure, and to distribute music through channels including sync licensing, brand partnerships and placements, both within India and abroad.

Its first slate of original projects for the Indian market is currently in production, with initial releases expected in Hindi, Punjabi, Tamil and Telugu, slated for early next year. The company is expected to announce its first artist and industry partnerships in India in the coming months.

Founded in the UK, Virtuoso Music operates across rights management, distribution and artist consultancy, working with artists, songwriters, composers, producers and rights holders. India is the company's latest market as part of its plans for international expansion.