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Samantha Ruth Prabhu Partners With UN Women India To Counter Digital Violence Against Women
In a video message released recently, Samantha highlighted the harms women and girls face online.
Popular actress Samantha Ruth Prabhu has partnered with UN Women India for the 2025 16 Days of Activism against Gender-Based Violence campaign, which will be held between 25 November–10 December. Titled 'UNiTE to End Digital Violence against All Women and Girls,' the campaign addresses one of the fastest-growing forms of abuse globally.
In a video message released recently, Samantha highlighted the harms women and girls face online, from harassment and stalking to doxxing, deepfakes, and manipulated images. She said: “As someone who’s been in the public eye, I understand how deeply digital violence affects lives, confidence, and safety, especially when it’s directed to women. Violence no longer happens only in physical spaces; it follows us onto screens, silences our voices, and destroys reputations. I am honoured to partner with UN Women India to demand platform accountability, strengthen legal protections, and remind everyone that behind every abusive comment or manipulated image is a real person whose dignity must be protected.”
Through this partnership, the actress will amplify the #NoExcuse message: online violence is real violence, a press note read. "The campaign calls on governments to criminalise digital violence and strengthen tech sector accountability. It urges technology companies to ensure platform safety and publish transparent reports. And it asks individuals to support survivors and challenge harmful online norms."
Kanta Singh, UN Women India Country Representative, a.i., said: “Ms. Prabhu’s voice and reach will bring national attention to the urgent need to address digital violence. This is not a stand-alone issue. It reflects and reinforces broader patterns of discrimination and inequality. By joining the 16 Days of Activism, she is helping shift the narrative from normalization to action.”
On the film front, Samantha Ruth Prabhu has begun filming her upcoming feature Maa Inti Bangaram. It reunites the star with director Nandini Reddy after their 2029 hit Oh! Baby. The upcoming Telugu feature is produced by Samantha, Himank Duvvuru and filmmaker Raj Nidimoru, who was seen holding the clapboard in one of the pictures shared by the actor.