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Rajamouli said key sequences of his upcoming film 'Varanasi', starring Mahesh Babu and Priyanka Chopra Jonas, were shot using the technology at the lab.
Hyderabad's Annapurna Studios has launched what it described as India’s most advanced Motion Capture facility, the A&M MoCap Lab, in partnership with Mihira Visual Labs and technology partner Animatrik Film Design. The facility was inaugurated by celebrated filmmaker SS Rajamouli on February 25.
Rajamouli said key sequences of his upcoming film Varanasi, starring Mahesh Babu and Priyanka Chopra Jonas, were shot using the technology at the lab. He previously launched India’s first Dolby cinema processing facility at the studio.
“India has always had some of the world’s best technicians contributing to major global productions, but what we lacked was an advanced facility right here at home. When I look back at some of my previous films like Bahubali, Eega etc., I reminisce how I could have made them even better if I had access to motion capture technology back then in India,” Rajamouli said.
“With the introduction of A&M’s Motion Capture technology, that gap has finally been bridged. This will change how Indian filmmakers envision and execute their stories as we will no longer need to outsource. I have visited several Motion Capture facilities across the world, but what A&M offers is the perfect blend of precision and performance. We utilized this facility in the making of crucial sequences in Varanasi, and the results were simply fantastic,” he added.
Akkineni Nagarjuna called the formation of the lab a milestone. “For decades, Indian filmmakers have aspired to tell large scale stories that match global standards, but access to high end technology was often a limitation… With A&M, filmmakers can now bring everything from epic adventures to intricate science fiction dramas to life right here in Hyderabad," the actor-producer said
CV Rao, CTO of Annapurna Studios, said the facility would serve as a previsualization tool allowing filmmakers to plan camera blocking, lensing and movements before principal photography, reducing time and costs.
The launch coincides with Annapurna Studios completing 50 years in Indian cinema.