Yash’s 'Toxic' Secures Record-Setting ₹120 Crore Distribution Deal in Telugu-Speaking States with Sri Venkateswara Creations
SVC has acquired the Andhra Pradesh and Telangana distribution rights for ₹120 crore on an advance commission basis, making it the biggest-ever acquisition for a non-Telugu origin film in the region.
In a record-setting acquisition for the South industries, Yash-fronted Toxic: A Fairytale for Grown-Ups has secured a cushy distribution deal with Sri Venkateswara Creations (SVC) in the Telugu-speaking states for the film’s theatrical release.
Headed by veteran producer Dil Raju, SVC has acquired the Andhra Pradesh and Telangana distribution rights for ₹120 crore on an advance commission basis, making it the biggest-ever acquisition for a non-Telugu origin film in the region.
The deal was closed between SVC and the film’s producers, KVN Productions and Monster Mind Creations, after multiple major players competed for the AP–TG rights. Trade sources view the acquisition as a strong marker of the film’s box-office potential and Yash’s stardom following the success of KGF films. The deal cements Toxic's place among the biggest pan-Indian releases currently in production.
Commenting on the association, Dil Raju said, “Yash stands as a formidable titan of Indian cinema, and post KGF 2, his market has only grown stronger across the world. The audience’s anticipation for his next after KGF 2 has been building for a while now. With a four-year wait, the buzz and expectations around this film are massive. We at SVC are stoked to present this prestigious project and hope to continue collaborating with Yash on many more films.”
Written by Yash and Geetu Mohandas and directed by Mohandas, Toxic is being simultaneously in Kannada and English, with dubbed versions planned across major Indian languages. The film is scheduled for a worldwide theatrical release on 19 March 2026, coinciding with Eid, Ugadi, and Gudi Padwa and clashing with the marquee Hindi release Dhurandhar 2: The Revenge.
In addition to Yash, Kiara Advani, Nayanthara, Huma Qureshi, Tara Sutaria, Kyle Paul and Rukmini Vasanth also feature in the cast of Toxic. A racy and highly stylized teaser for the period gangster drama was earlier released by the makers, court controversy over its use of matured visuals.