Dhoom 3

Inside YRF’s 'Less Is More' Playbook: How the Studio Has Redefined Bollywood Promotions with 'War 2' and 'Saiyaara'

Inside YRF’s 'Less Is More' Playbook: How the Studio Has Redefined Bollywood Promotions with 'War 2' and 'Saiyaara'

Prathyush Parasuraman

13 Aug 2025

The Hollywood Reporter India

www.hollywoodreporterindia.com