In a new announcement, Hari Om OTT, a mythology and devotional streaming app founded by media entrepreneur Vibhu Agarwal, now under Bharat Next Gen Digital Pvt Ltd., has unveiled an AI-first content strategy, positioning artificial intelligence as the foundation of its film production model. The platform aims to roll out six three films and original devotional series in the upcoming financial year.
This transition marks a departure from conventional industry models where AI is typically used in post-production. The platform has spent the past 14 months institutionalising a 360-degree in-house AI ecosystem, positioning technology as the backbone of its creative process. By integrating a specialised internal team comprising AI creative directors with original devotional content researchers, and dedicated scriptwriters, the platform has brought the entire content lifecycle from conceptualizing to final production under one roof.
The pivot is not merely technical but also calculated expansion into the theatrical market, Hari Om OTT has announced that it will release at least three titles theatrically in the coming financial year, alongside a long-term roadmap of six AI-driven series annually, with projects currently in development centered on Agrasen Maharaj Ji, Chatthi Maiya, and more.
The roadmap is spearheaded by Dronacharya, set to release in June 2026. This project will be followed by titles such as Khatushyam Ji, Salasar Balaji, and Rani Dadi Sati.
The platform is also leveraging its in-house AI architecture to venture into a new documentary vertical. These series are designed as state-wise tourism promotional tools, using immersive AI-drive visuals to show the cultural heritage and temples of various Indian states to give glimpses into India’s legacy, bridging spiritual devotion and heritage tourism for global audiences.
Kanhiya Mittal, Director at Bharat Next Gen, said in a statement, “With Dronacharya, we are initiating a new cinematic movement powered by AI. This technology allows us to present India’s sacred history and cultural legacy with greater scale and authenticity.”
Hari Om OTT is positioning itself as a technology-forward devotional content studio by blending ancient traditions with futuristic tools.
