Saregama and Bhansali Productions Announce Strategic Partnership
The partnership brings together Bhansali Productions’ distinctive and unmatched cinematic storytelling with Saregama’s leadership position in Music and Live Events, setting the foundation for a next-generation media and entertainment house.
Saregama India Ltd, India’s oldest music label and a leading entertainment company, on Tuesday announced a strategic partnership anchored in a significant equity investment in filmmaker Sanjay Leela Bhansali’s Bhansali Productions, scripting a new chapter in the Indian entertainment landscape.
As part of this partnership, Bhansali Productions will exclusively sell all its future film music to Saregama, based on a pre-agreed formula. The structure guarantees Saregama a steady pipeline of premium, marquee film music, eliminating competitive bidding, thereby securing long-term market share in new music and controlling acquisition costs. Aligned with its evolving content strategy, Saregama will gradually streamline its in-house film production activities over the next 1–2 years, focusing instead on such strategic partnerships.
Commenting on the alliance, Avarna Jain, Vice Chairperson, Saregama India Ltd, said, “This partnership underscores Saregama’s strategy of aligning with India’s finest creative minds while delivering long-term value to shareholders. Bhansali Productions’ excellence in storytelling and content creation perfectly complements our leadership in music and entertainment.”
The partnership brings together Bhansali Productions’ distinctive and unmatched cinematic storytelling with Saregama’s leadership position in Music and Live Events, setting the foundation for a next-generation media and entertainment house.
Sanjay Leela Bhansali said he has found a trusted partner in Saregama for his visionary cinematic endeavours.
“For me, powerful and meaningful cinema requires time, trust, and a deep respect for the process. In Saregama, we have found a partner that understands this philosophy. We share a deep respect for art, music, and story telling that is both grounded in tradition and resonates with audiences across generations,” Bhansali said.
Bhansali Productions has a pipeline of over 10 feature films planned over the next three years. Their upcoming release Love and War, directed by Sanjay Leela Bhansali and starring Ranbir Kapoor, Alia Bhatt and Vicky Kaushal; and Do Deewane Shehar Mein, a romantic drama directed by Ravi Udyawar, starring Siddhant Chaturvedi and Mrunal Thakur.