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As Hindi tentpoles stretch toward epic runtimes, the industry is split: is length the new theatrical moat or just the latest herd instinct?
'Saiyaara', 'Ek Deewane Ki Deewaniyat' and 'Tere Ishk Mein' reshaped the box office conversation in 2025, presenting a heady cocktail of sad songs, broken hearts, and sold-out shows.
At the Red Sea Film Festival 2025, Kriti Sanon talks about the success of 'Tere Ishk Mein' and what it took to play her character, Mukti.
'Tere Ishk Mein' grossed ₹92 crore in India, with an additional ₹8 crore coming from the international markets.
Directed by Aanand L Rai, 'Tere Ishk Mein' will now have to pass the Monday test, which will determine its lifetime trending.
'Tere Ishk Mein' is also gaining momentum in ticket sales, with an opening day in the range of ₹12-15 crore.
Billed as a spiritual sequel to 'Raanjhanaa' (2013), 'Tere Ishk Mein' is set to release in Hindi and Tamil on November 28, 2025.
Dhanush's new look is in stark contrast to the easygoing, college-boy charm of his earlier look from 'Tere Ishk Mein'
