Exclusive | Yash's 'Toxic' Locks Record-Breaking ₹105 Crore Overseas Deal with Phars Film

Even before its trailer has been released, Toxic has become one of the most aggressively positioned Indian films in the international market. The Yash-led project has now secured a record overseas distribution deal, with Phars Film acquiring the international rights to the film’s Indian-language versions for an advance of ₹105 crore, sources close to the development confirm.

The agreement applies exclusively to Toxic’s Kannada, Hindi, Telugu, Tamil and Malayalam versions. Notably, the English-language version of the film is excluded from the deal, underlining the scale of overseas demand for the film’s Indian-language releases alone.

Phars Film, one of the most dominant distributors in overseas territories, will handle the film’s release across major international markets. The deal is being described as one of the highest-ever overseas acquisitions for an Indian film on a commission basis, reflecting strong confidence from exhibitors and distributors despite the film still being in early promotional stages.

The overseas agreement follows another significant pre-release milestone for Toxic. Earlier this year, the film became the first non-Telugu production to secure a ₹120 crore distribution deal in the Andhra Pradesh–Telangana market, acquired by Sri Venkateswara Creations. That deal marked a rare crossover for a Kannada-led project in one of India’s most competitive theatrical territories.

Industry observers point to Yash’s track record as a key factor driving distributor confidence. His previous release, KGF: Chapter 2, delivered historic box office results globally, becoming the highest-grossing Indian film in the GCC region and performing strongly across North America, Australia and Europe.

Toxic is being positioned for one of the widest international rollouts ever planned for an Indian film, with releases scheduled across most global territories, excluding Nepal, Japan and China. The film is written by Yash and Geetu Mohandas and directed by Mohandas, and has been shot simultaneously in Kannada and English, with dubbed versions planned in multiple Indian languages.

Produced by KVN Productions, Toxic: A Fairytale for Grown-Ups features cinematography by Rajeev Ravi, music by Ravi Basrur and editing by Ujwal Kulkarni. Venkat K Narayana of KVN Productions said Toxic was conceived with a global audience in mind and needed a distribution partner with proven international strength. “Toxic has been envisioned as a film that speaks a universal cinematic language, and for a vision of this scale, we needed a partner with extraordinary global strength and credibility,” he said. “Phars Films has consistently demonstrated an unparalleled ability to position Indian cinema across international markets, and we are proud to join hands with them for what is truly a landmark overseas distribution deal. With their expansive reach and strategic expertise, we are confident the film will open worldwide with the scale, impact, and momentum it deserves, setting new benchmarks for global releases from Indian cinema,” he added.

The film is scheduled for a worldwide theatrical release on 19 March 2026, coinciding with Eid, Ugadi, and Gudi Padwa and clashing with the marquee Hindi release Dhurandhar 2: The Revenge.